Remember the flashy website introductions that were ever so popular in the 90s? Imagine you are looking to buy a particular product or service so you click on a promising site link.. but wait, sit down, first this company has to dazzle you with their Uber cool multi-media skills. Wooosh! You just wanted to find a local event planner and now you are squinting trying to find the “skip” or “mute” button.
Almost everyone has used Google, either daily or merely a onetime occasion, a search engine that has even coined its own phrase; “Google it”.
It is true that little to no money at all can be spent successfully marketing your business. Brian Halligan, Hubspot CEO & Co-Founder, came up with the term ‘Inbound Marketing’, which is a marketing strategy that directly focuses on the customers coming to you.
Recently, businesses have been able to harness the power of social media and target consumers by profile, age group, interests, relationships, and online habits. The result is direct and tailored advertising that's more customized, filtered and narrowed down than ever before. The increase of social media on the web has introduced a new world, full of opportunities, for companies to attain new customers and maintain existing interests. According to StatCounter, Facebook dominates the market with 61.72% market share, with StumbleUpon, YouTube and Twiitter following not far behind.